Maximizing Revenue: Add-On Services That Work
Add-on services can boost salon revenue by 15-25% annually and increase per-visit spending by 40%. Clients value personalized, time-saving options, with 68% preferring salons that offer multiple services in one location. Popular add-ons include:
- Hair Treatments: Scalp detox ($50-$100), keratin smoothing ($150-$300), deep conditioning ($30-$75).
- Quick Styles: Express blowouts ($25-$45), braid bars ($15-$30).
- Brow & Lash Services: Brow lamination ($50-$100), lash lifts ($75-$150).
- Packages: Bridal bundles ($400-$1000) and seasonal deals like Summer Glow-Up.
Upselling during appointments and staff training are key to integrating these services. Structured marketing, like targeted emails, can further increase bookings by 34%. Add-ons not only raise revenue but also improve client satisfaction and loyalty.
Add On Services And Why They Are Important To Your Salon
Top Add-On Services for Revenue Growth
Salons can increase earnings by offering high-margin add-ons that cater to client preferences while delivering solid returns. These services appeal to the 68% of clients who favor multi-service visits [3] and help stylists make the most of their time.
Hair and Scalp Treatments
Offering premium hair and scalp treatments is a great way to boost profits. These services meet the growing demand for all-in-one beauty solutions.
| Treatment Type | Price Range |
|---|---|
| Keratin Smoothing | $150-300 |
| Deep Conditioning | $30-75 |
| Scalp Detox | $50-100 |
| Hair Botox | $150-300 |
| Color Glossing | $30-60 |
With an initial product investment of $200-500 [2], these treatments can be easily incorporated into downtime like color processing or conditioning, making them both time-efficient and lucrative.
Quick Style Services
Quick styling options help fill schedule gaps and add extra income. These services can bring in an additional $50-$100 per stylist each day [4]. Popular choices include:
- Express blowouts ($25-45 for 15-20 minutes)
- Braid bars ($15-30 per service)
- Dry styling sessions ($20-35 for quick touch-ups)
Promote these as "lunch break fixes" or pre-event upgrades to attract busy clients.
Brow and Lash Services
Brow and lash services are a smart way to increase per-visit spending, offering profit margins between 50-70% [5]. These options are ideal for clients who want multiple treatments in one appointment.
Quick add-ons during processing time:
- Eyebrow tinting ($20-40)
- Lash tinting ($25-50)
- Express lash extensions ($50-100)
Premium standalone services:
- Brow lamination ($50-100)
- Lash lift ($75-150)
Setting up a dedicated brow and lash station requires an upfront investment of $50-150 for professional kits, which can pay for itself after just 5-10 services [4].
Service Package Options
Combining related services not only boosts average ticket value but also provides clients with tailored experiences they’ll appreciate.
Wedding and Special Event Packages
Wedding packages offer a major business opportunity, with salons seeing a 30% uptick in bridal bookings after introducing all-inclusive options [8].
| Package | Services Included | Price Range |
|---|---|---|
| Silver | Bridal trial, day-of hair and makeup, 2 bridesmaids | $400-$500 |
| Gold | Trial, day-of services, 4 bridesmaids, touch-up kit | $600-$700 |
| Platinum | Trial, day-of services, 6 bridesmaids, on-location services, touch-ups | $800-$1000 |
Pro Tip: Prioritize detailed trial sessions to guarantee everything runs smoothly on the big day.
These high-end packages can also inspire offerings for everyday clients, like men's grooming bundles.
Men's Complete Care Packages
The men's grooming industry is expected to hit $81.2 billion by 2025 [4]. Creating packages that combine basic grooming with upscale extras can help tap into this growing market.
| Package Name | Services | Duration | Price |
|---|---|---|---|
| Executive | Premium haircut, hot towel shave, scalp massage | 75 min | $120 |
| Deluxe | Haircut, beard trim, exfoliating facial, hand care | 90 min | $150 |
| Ultimate | Haircut, color, scalp treatment, facial, massage | 120 min | $200 |
For clients with packed schedules, seasonal packages provide convenient, time-saving options.
Time-Limited Package Deals
Seasonal bundles are perfect for clients looking for quick but impactful treatments [2].
Summer Glow-Up Package (June-August):
- Hair color refresh
- Deep conditioning treatment
- Express styling lesson
- Care kit included
Holiday Glamour Package (November-December):
- Hair color service
- Premium haircut and style
- Festive nail design
- Complimentary product sample
To encourage loyalty, consider adding discounts for future bookings when clients purchase these packages [7].
Product Sales and Upselling Methods
In-Service Product Showcase
Turn your services into live product demos. Research shows that 85% of clients are more likely to buy products their stylist uses and recommends during their appointment [2].
Make the experience interactive by:
- Explaining product features as you apply them.
- Allowing clients to feel the difference in texture before and after application.
- Providing a personalized product list for post-service care.
For example, Salon Centric participants saw a 15% boost in retail sales by focusing on in-service education.
Custom Product Packages
Create product bundles tailored to your clients' needs. These could include:
- Sets like "Color Protection Packages" for specific treatments.
- Options at various price points - basic, premium, and luxury - to suit different budgets.
Professional Tools Sales with Saki Shears
Position Saki Shears' Japanese steel tools as a smart, long-term investment. Showcase their value by:
- Offering hands-on demonstrations during styling sessions.
"Professional tools maintain their edge through hundreds of uses, ensuring consistent results you can't achieve with consumer-grade products."
Adding Services to Daily Operations
Once you've chosen services to boost revenue, their success depends on how well they're implemented in daily operations.
Staff Training Guidelines
Getting your team on board starts with proper training. Data from Salonspy shows that salons with structured training programs see a 95% staff adoption rate within two months [4].
Here’s how to approach training in phases:
- Service launch briefings: Share revenue goals and service details.
- Small-group practice sessions: Allow staff to refine their skills in a supportive setting.
- Buddy system pairings: Pair experienced team members with those still learning.
The Aveda Institute found that when stylists completed consultative selling programs focused on natural add-ons, the average ticket value rose by 18% [6].
Schedule Management Tips
To make add-on services fit smoothly into your schedule, efficient planning is a must. For example, The Salon at Ulta Beauty boosted revenue by 22% through better appointment scheduling [2].
Here are two strategies to try:
- Add 5-10 minute buffers between appointments to discuss or perform add-ons.
- Offer express versions of add-on services during busy hours to cater to more clients.
Marketing Add-On Services
Marketing plays a big role in getting clients interested in add-on services. Research from Phorest Salon Software found that targeted email campaigns increased bookings for add-ons by 34% in just one month [9].
| Channel | Tactic | Result |
|---|---|---|
| Personalized suggestions | 34% booking boost | |
| In-salon | Digital before/after displays | 40% inquiry rise |
| Social Media | Demo videos & testimonials | 2x engagement |
L'Oréal partner salons also saw 22% more repeat bookings by maintaining consistent quality and using client feedback loops [10].
Conclusion: Implementing Add-On Services
Results of Add-On Services
When done right, add-on services can deliver impressive results. Research shows they not only boost revenue but also strengthen client connections. In fact, 87% of salon clients report feeling more satisfied when they’re offered tailored service options. And that satisfaction often leads to loyalty - salons with diverse add-on menus see higher rebooking rates.
Implementation Checklist
Rolling out new add-on services successfully takes planning. Here’s what top salons monitor during the process:
| Implementation Phase | Key Metrics | Target Goals |
|---|---|---|
| Launch | New service adoption | Monitor monthly |
| Growth | Revenue per service | Quarterly evaluation |
| Optimization | Client satisfaction | 85%+ positive feedback |
| Sustainability | Rebooking rate | 20% improvement |
To make it work, stick to these tried-and-true methods:
- Service Selection and Pricing: Make sure new services fit with your existing offerings, are priced for profit, and stay competitive in the market.
- Staff Development: Train your team thoroughly, focusing on consultative selling to help them recommend services confidently.
- Client Communication: Use your client management system to track preferences and create personalized recommendations. Data shows clients are more likely to try services suggested by their stylist.
FAQs
How to upsell in a salon?
Upselling in a salon works best when it's done as part of a conversation, not a hard sell. Industry data shows that salons using thoughtful upselling techniques can boost revenue per client visit by an average of 23% [11][2]. Case studies also show revenue increases between 15-25% when this approach is applied [1][2].
Here’s a quick guide to timing and phrasing for upselling:
| Timing | Approach | Example Script |
|---|---|---|
| During Consultation | Ask about concerns | "Are there any hair concerns you'd like to address?" |
| While Shampooing | Suggest treatments | "I noticed some dryness - our hydrating treatment could help." |
| During Styling | Demonstrate product use | "This product gives you the volume you're looking for." |
| At Checkout | Suggest future services | "Would you like to pre-book your gloss treatment for next month?" |
For example, Bella Salon in Portland saw a 45% increase in clients opting for add-on services after introducing a system that identifies client concerns before appointments [2].
To keep the process natural and effective:
- Ask questions: Start by discussing their hair care routine and any concerns they have.
- Show value: Offer a quick demonstration of a product or service during their visit.
- Time it right: Suggest additional services during transitions, like moving from shampooing to styling.
Keep track of client preferences using a system like the one described in the implementation checklist. Building trust through personalized recommendations encourages repeat purchases.
