How to Transition from Salon Work to Editorial Styling
Switching from salon work to editorial styling opens up a world of high-fashion hairstyling for magazines, ad campaigns, and runway shows. It’s a leap that requires new skills, networking, and a shift in mindset. Here’s what you need to know:
- Key Differences: Salon work focuses on practical, client-specific looks, while editorial styling emphasizes artistic, bold, and trend-driven designs.
- Skills Needed: Quick thinking, teamwork, precision, and expertise in camera-ready styles are essential.
- Portfolio Building: Showcase 5–7 versatile hairstyles, collaborate with creative teams, and use both digital and print formats.
- Tools & Techniques: Invest in professional-grade tools and master advanced methods like creative sectioning, temporary color, and extensions.
- Networking: Attend fashion shows, test shoots, and beauty events to connect with industry leaders.
- Transition Plan: Start part-time, save for financial stability, and gradually build your editorial career.
Quick Comparison
| Aspect | Salon Work | Editorial Styling |
|---|---|---|
| Creative Focus | Wearable, client-specific looks | Artistic, trend-driven styles |
| Work Environment | Fixed location, steady schedule | Varied locations, project-based |
| Income Structure | Regular, predictable income | Variable, project-dependent |
| Team Dynamic | Individual client focus | Collaboration with creative teams |
| Style Duration | Long-lasting, practical styles | Temporary, photo-ready looks |
Editorial styling is about artistry, collaboration, and adaptability. With the right preparation, you can make the leap and thrive in this exciting field.
So... You Want to be an Editorial Hairstylist?
Editorial Styling Basics
Before diving into portfolio creation and networking, it's important to grasp the fundamentals of editorial styling.
What Editorial Stylists Do
Editorial stylists craft eye-catching hairstyles for fashion shoots, runway shows, and media projects. They work closely with creative teams to bring artistic ideas to life. Key tasks include brainstorming creative strategies, rehearsing styles with models, and ensuring the look stays consistent during shoots. Stylists also need to make quick adjustments based on changing creative directions or lighting. This role is quite different from salon styling and requires a unique approach.
Salon vs. Editorial Work
Switching from salon work to editorial styling means adopting a completely different mindset, skill set, and workflow. Here's a quick comparison:
| Aspect | Editorial Styling | Salon Work |
|---|---|---|
| Creative Control | Shared vision with the creative team | Driven by client preferences |
| Time Management | Flexible (17–20 minutes for runways, longer for shoots) | Fixed appointment slots |
| Product Arsenal | Wide variety of specialized products | Standard salon products |
| Client Focus | Models and creative collaborators | Direct interaction with clients |
| Style Duration | Temporary, photo-ready looks | Long-lasting, practical styles |
Editorial styling is all about setting the mood and telling a story, while salon work centers on meeting individual client needs.
Required Skills
To thrive in editorial styling, you'll need:
- Expertise in styles tailored for cameras and runways
- Quick thinking to adapt to new ideas
- Precision in creating repeatable looks
- Strong teamwork with photographers, designers, and makeup artists
- Problem-solving and excellent time management
- Knowledge of a wide range of styling products
- The ability to handle frequent style changes
"The only thing that is constant is change." – Heraclitus
Staying ahead in this field means keeping up with trends, mastering the latest techniques, and experimenting with tools to turn high-fashion concepts into workable styles.
Creating Your Portfolio
Building an editorial styling portfolio that grabs attention requires a clear strategy to show off both your creativity and skills.
Styling for Photoshoots
Feature 5–7 different hairstyles that demonstrate your versatility. Highlight your ability to work across:
- Different hair textures and lengths
- Various styling techniques
- Unique creative ideas
Stick to simple backgrounds that keep the focus on your work. Use lighting that enhances the texture and shine of the hair. Once you've nailed the styling, focus on teaming up with other creatives to elevate your portfolio even further.
Working with Creative Teams
Find team members whose vision aligns with yours.
"The more we work together as a team, the better the result is. We're all artists and we all have our own styles and visions, but we must be in sync to have a productive shoot for all." - Olivia Pasquarelli, Makeup Artist
Here’s how to make collaborations successful:
| Phase | Action Items | Purpose |
|---|---|---|
| Pre-Shoot | Create mood boards, share references, discuss location details | Align everyone's vision |
| During Shoot | Communicate clearly, be ready for quick adjustments | Keep things running smoothly |
| Post-Shoot | Credit team members, allow time for edits, share final images | Build long-term relationships |
Strong teamwork leads to better results and helps you create a standout portfolio.
Portfolio Presentation
Your portfolio should tell a story about your skills and creativity. Prepare both digital and print versions to reach a broader audience. Include:
- A brief "About Me" section explaining your journey from salon to editorial work
- Before-and-after photos that highlight your technical abilities
- Social media links and contact details
- A professional resume tailored for editorial opportunities
"Photo editors and art directors like to see personal work. It shows how you think and what your other interests are." - Erin Patrice O'Brien
Keep your portfolio updated with new projects. Customize it for each client, and consider creating PDF collections for specific types of work, like fashion magazines, ad campaigns, or runway shoots.
Your portfolio isn’t just a photo album - it’s a snapshot of your artistic journey. Focus on quality over quantity, and make sure each image reflects your ability to create stunning, editorial-ready styles.
Advanced Techniques and Equipment
Once your portfolio is solid and you're building industry connections, it's time to refine your craft with advanced methods and high-quality tools.
Fashion and Avant-Garde Methods
Create editorial-ready styles with techniques like:
- Point cutting for added texture and movement
- Layering methods to bring depth and dimension to photos
- Creative sectioning for standout, high-fashion looks
These methods let you push boundaries and craft striking, camera-ready styles.
Extensions and Color Techniques
Editorial shoots often demand quick, dramatic transformations. Here’s how to make it happen:
- Clip-in extensions for instant length and volume
- Colored hairpieces for bold, eye-catching effects
- Temporary color sprays and chalks for fast changes during shoots
Always test these products beforehand to ensure they can handle heat and photograph well. These tools let you adapt to the fast-paced world of editorial styling with ease.
Professional Tools Guide
Investing in professional tools is key to achieving polished, on-camera results. Here’s a quick guide to some must-haves:
| Tool Category | Essential Features | Price Range |
|---|---|---|
| Cutting Shears | Japanese steel, ergonomic design | $145.00 – $355.00 |
| Thinning Shears | Precision blades, adjustable tension | $165.00 – $255.00 |
| Specialty Shears | Damascus steel, premium finish | $355.00 – $699.00 |
"I have used this shear kit for about 2 months and they have become my go-to tools for most styles...The shears have a very sharp cutting edge and tip shape - and have stayed just as sharp as they were originally over 2 months of cuts. I suspect they won't need sharpening for at least a year!" – Barber Review
High-end options like the Saki Kanzen Damascus Hair Cutting Shears (starting at $355.00) are made with premium Japanese steel and ergonomic designs that reduce hand fatigue, ensuring precise cuts every time.
"These cut through hair so easily and quietly. There is almost no resistance when using them. It is stunning." – Tonio d
With the right tools, you can bring your creative visions to life and deliver flawless results for every editorial project.
Industry Connections
Strengthen your portfolio and sharpen your techniques by building strong relationships within the industry. Here’s how you can connect with the right people to advance your career.
Meeting Industry Professionals
Get to know industry leaders by participating in professional makeup organizations, workshops, masterclasses, and events. Focus on activities that help you build genuine connections:
| Activity | Purpose | Expected Outcome |
|---|---|---|
| Test Shoots | Work with photographers and models | Expand your portfolio and create collaborations |
| Fashion Shows | Volunteer to gain experience and network | Gain hands-on experience and meet key players |
| Beauty Events | Interact with brands and professionals | Open doors to job opportunities and partnerships |
Always carry business cards and follow up with a thank-you note after any collaboration.
Social Media Strategy
Your online presence is crucial in shaping your editorial styling career. Use platforms that emphasize visual content to showcase your work.
- Instagram: Share high-quality photos, use relevant hashtags, post behind-the-scenes content, and engage with your audience regularly.
- LinkedIn: Connect with beauty professionals and brand managers, share career updates and industry insights, join professional groups, and keep your portfolio updated.
A consistent and professional online presence helps establish credibility and expand your reach.
Industry Events Guide
Events like Fashion Weeks in New York, London, Milan, Paris, and Berlin, as well as trade shows, are great for observing trends and networking. Research attendees and speakers beforehand to prepare for meaningful conversations. Being reliable and punctual is key to building a solid reputation in the editorial world.
Use these connections to help you transition smoothly into the next stage of your career.
Career Transition Steps
Making the leap into editorial styling requires careful planning and preparation.
Part-Time vs. Full-Time Switch
Many stylists start by balancing salon work with building their editorial portfolio. This approach provides stability while allowing room for growth.
| Transition Type | Benefits | Challenges |
|---|---|---|
| Part-Time | Steady income, lower risk, flexible hours | Slower progress, risk of burnout |
| Full-Time | Full focus, faster skill-building | Greater financial risk, requires solid savings |
"Start by building a book with editorial hair; work with editorial hairstylists; and assist them while learning the art of editorial" - Jennifer MacDougall
Once you decide on your work approach, make sure your finances are in order before committing fully.
Financial Planning
Having a financial cushion is crucial. Aim to save enough to cover 6–12 months of living expenses. Key financial considerations include:
- Equipment Costs: Invest in high-quality tools and products.
- Insurance: Secure health and liability coverage.
- Emergency Savings: Set aside at least 3–6 months of expenses.
- Taxes: Plan for quarterly estimated tax payments.
"Editorial styling allows us to be as creative as possible and try things we probably wouldn't ever get the chance to do in the salon" - Matt Rouse
Skills Development
Beyond managing your time and finances, refining your skills is critical to success.
- Hone Advanced Techniques: Take workshops and practice frequently. Document your work to track improvement.
-
Collaborate with Others:
"You can accomplish a lot more with a team than on your own" - Matt Rouse
-
Build a Strong Portfolio: Capture and showcase your creative projects. Focus on:
- Bold, avant-garde styles
- Trendsetting, fashion-focused looks
- Work across various hair types and textures
- Behind-the-scenes shots that highlight your process
Conclusion
Shifting into editorial styling requires both technical skills and a clear plan. Professor Caroline Cox puts it best:
"You have to be aware of the latest thing in architecture, in literature, film, and particularly fashion. You should know your history of art. You should know your history of design"
Success in this field revolves around three main areas:
- Professional Development: Stay sharp by attending workshops and practicing regularly. Dive into fashion trends through magazines, runway shows, and industry events.
- Business Strategy: Create a solid plan for the transition. Build a portfolio that highlights your range, get the necessary licenses and insurance, network with industry professionals, and manage your finances wisely.
- Creative Growth: Keep your creativity alive by collaborating with photographers and models, attending fashion events, sharing editorial content on social media, and developing your own artistic style.
These steps help bridge the gap between salon work and the high-fashion world. As Dr. Dinorah Nieves wisely says:
"Ambition works best when we let it drive us in the direction of our deepest values. Just because you can doesn't mean you have to"
